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New Products Management

Author: Search for this author Crawford, C. Merle; Di Benedetto, C. Anthony
Statement of Responsibility: Merle Crawford ; Anthony Di Benedetto
Year: 2015
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01099706 Locations: 2.4.8 CRA Status: available

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Author: Search for this author Crawford, C. Merle; Di Benedetto, C. Anthony
Statement of Responsibility: Merle Crawford ; Anthony Di Benedetto
Year: 2015
Publisher: New York, NY, McGraw-Hill Education
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Classification: Search for this systematic 2.4.8
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ISBN: 978-1-259-25434-5
Description: 11th ed., internat. ed., XX, 588 S. : Tab. u. graph. Darst.
Tags: Case Study, Market Research, New Product Development, Innovation Management, Case Studies, Fallstudien, Marktforschung, Produktentwicklung, Innovationsmanagement, Innovationsstrategie
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Language: englisch
Media group: Book/Buch