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The influence of psychological distance on consumer's willingness to pay

further away = higher willingness to pay?
Author: Search for this author Isaak, Karina (author)
Statement of Responsibility: by Dipl. Psych. Karina Isaak
Year: 2018
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Isaak, Karina (author)
Statement of Responsibility: by Dipl. Psych. Karina Isaak
Year: 2018
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: 252 Seiten
Tags: Willingness to Pay, Construal Level Theory, Consumer Behaviour, Psychological Distance, WTP, Zahlungsbereitschaft, Psychologische Distanz, Käuferverhalten, Consumer Behavior
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Language: eng
Media group: eBook/eResource