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User Generated Branding

integrating user generated content into brand management
Author: Search for this author Arnhold, Ulrike
Statement of Responsibility: Ulrike Arnhold
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01077711 Locations: 2.4.10 ARN Status: available

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Author: Search for this author Arnhold, Ulrike
Statement of Responsibility: Ulrike Arnhold
Year: 2010
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8349-2324-0
Description: XXVIII, 451 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Customer Integration, Kommunikationspolitik, Brand, Viral Marketing, Social Web, Consumer Behavior, Kundenintegration, Käuferverhalten, Markenartikel
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Language: englisch
Footnote: Zugl.: Bremen, Univ., Diss., 2010
Media group: Book/Buch