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Principles of Marketing

Author: Search for this author Kotler, Philip, 1931-; Armstrong, Gary
Statement of Responsibility: Philip, 1931- Kotler ; Gary Armstrong
Year: 2018
Publisher: Harlow [u.a.], Pearson
Media group: Book/Buch
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Barcode: 01110258 Locations: 2.4.1 KOT Status: available

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Author: Search for this author Kotler, Philip, 1931-; Armstrong, Gary
Statement of Responsibility: Philip, 1931- Kotler ; Gary Armstrong
Year: 2018
Publisher: Harlow [u.a.], Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-292-22017-8
ISBN (2nd): 1-292-22017-1
Description: 17th ed., global ed., 734 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Distributionspolitik, Kommunikationspolitik, Marketing, Marketingforschung, Product Management, Pricing, Marketing Strategy, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Marketingstrategie, Preispolitik, Preisstrategie, Preismanagement
Participating parties: Search for this character Opresnik, Marc Oliver [Mitarb.]
Language: englisch
Original title: Grundlagen des Marketing <engl.>
Media group: Book/Buch