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Understanding of the role of the customer in the solution business

Author: Search for this author Petri, Jan Torben, 1986- (author)
Statement of Responsibility: by MSc. Jan Torben Petri
Year: 2017
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Petri, Jan Torben, 1986- (author)
Statement of Responsibility: by MSc. Jan Torben Petri
Year: 2017
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: 36 Seiten
Tags: Business-to-Business, Marketing, Value co-creation, Solution business, Value in Use, B2B, B-to-B, Wertschöpfung, Lösungsgeschäft
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Language: eng
Media group: eBook/eResource