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Handelsforschung 2005

neue Erkenntnisse für Praxis und Wissenschaft des Handels
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Statement of Responsibility: Volker Trommsdorff (Hrsg.)
Year: 2005
Publisher: Stuttgart [u.a.], Kohlhammer
Media group: Book/Buch
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Barcode: 01034677 Locations: 2.4.1.4 HAN Status: leaving

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Statement of Responsibility: Volker Trommsdorff (Hrsg.)
Year: 2005
Publisher: Stuttgart [u.a.], Kohlhammer
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Classification: Search for this systematic 2.4.1.4
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ISBN: 3-17-018787-2
Description: XIII, 426 S. : Tab. u. graph. Darst.
Tags: Handelsmarketing, Kommunikationspolitik, Pricing, Brand, Preispolitik, Preisstrategie, Preismanagement, Markenartikel
Participating parties: Search for this character Trommsdorff, Volker [Hrsg.]
Media group: Book/Buch