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Marketing

eine Einführung auf der Grundlage von Case Studies
Author: Search for this author Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas
Statement of Responsibility: Gianfranco Walsh ; Alexander Deseniss ; Thomas Kilian
Year: 2013
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01090840 Locations: 2.4.1 WAL Status: available
Barcode: 01090857 Locations: 2.4.1 WAL Status: available

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Author: Search for this author Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas
Statement of Responsibility: Gianfranco Walsh ; Alexander Deseniss ; Thomas Kilian
Year: 2013
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-642-38040-2
ISBN (2nd): 978-3-642-38041-9
Description: 2., überarb. und erw. Aufl., XIV, 620 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Marketing, Case Studies, Fallstudien
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Media group: Book/Buch