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Der integrierte Handel

eine konzeptionelle Beziehungsgestaltung zwischen Hersteller, Handel und Letztnachfrager
Author: Search for this author Schaper, Kai-Michael
Statement of Responsibility: Kai-Michael Schaper
Year: 2006
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01046052 Locations: 2.4.1.4 SCHA Status: available

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Author: Search for this author Schaper, Kai-Michael
Statement of Responsibility: Kai-Michael Schaper
Year: 2006
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.1.4
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ISBN: 3-631-54196-1
Description: XXIV, 387 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Handelsmarketing, Information Management, Kundenzufriedenheit, Relationship Marketing, Retail, Consumer Behavior, Datenmanagement, Einzelhandel, Handelsmanagement, Informationsmanagement, Käuferverhalten
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Footnote: Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2005
Media group: Book/Buch