To results list
Print Permalink
1 of 1
Cover von Services Marketing opens in new tab

Services Marketing

integrating customer focus across the firm
Search for this author
Statement of Responsibility: Alan Wilson ...
Year: 2016
Publisher: Maidenhead, McGraw-Hill Education
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01115147 Locations: 2.4.1.3 SER / Sales Master/Reference, no loan Status: reference collection

Details

Search for this author
Statement of Responsibility: Alan Wilson ...
Year: 2016
Publisher: Maidenhead, McGraw-Hill Education
opens in new tab
Classification: Search for this systematic 2.4.1.3
Search for this subject type
ISBN: 978-0-0771-6931-2
ISBN (2nd): 0-07-716931-X
Description: 3rd European ed., XVII, 538 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Consumer Behaviour, Customer Integration, Services, Services Marketing, Case Studies, Consumer Behavior, Dienstleistungsmarketing, Fallstudien, Kundenintegration, Käuferverhalten
Participating parties: Search for this character Wilson, Alan [Mitarb.]
Language: englisch
Media group: Book/Buch