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Collaboration and Co-creation

new platforms for marketing and innovation
Author: Search for this author Bhalla, Gaurav
Statement of Responsibility: Gaurav Bhalla
Year: 2011
Publisher: New York [u.a.], Springer
Media group: Book/Buch
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Barcode: 01068207 Locations: 2.4.1 BHA Status: leaving

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Author: Search for this author Bhalla, Gaurav
Statement of Responsibility: Gaurav Bhalla
Year: 2011
Publisher: New York [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-4419-7081-7
ISBN (2nd): 978-1-441-97082-4
Description: XIV, 205 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Dialogmarketing, Innovationsmarketing, Kommunikationssysteme, Kundenorientierung, Relationship Marketing, New Product Development, Case Studies, Fallstudien, Produktentwicklung
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Language: englisch
Media group: Book/Buch