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Advanced Brand Management

from vision to valuation
Author: Search for this author Temporal, Paul
Statement of Responsibility: Paul Temporal
Year: 2002
Publisher: Singapore, Wiley
Media group: Book/Buch
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Barcode: 01059052 Locations: 2.4.1 TEM Status: available

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Author: Search for this author Temporal, Paul
Statement of Responsibility: Paul Temporal
Year: 2002
Publisher: Singapore, Wiley
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-471-47925-3
ISBN (2nd): 0-471-47925-X
Description: XV, 296 S. : graph. Darst.
Tags: Case Study, Brand, Case Studies, Fallstudien, Markenartikel
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Language: englisch
Media group: Book/Buch