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Global Marketing Management

changes, challenges and new strategies
Author: Search for this author Lee, Kiefer; Carter, Steve
Statement of Responsibility: Kiefer Lee; Steve Carter
Year: 2005
Publisher: New York ; Oxford, Oxford University Press
Media group: Book/Buch
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Barcode: 01039054 Locations: 2.4.2 LEE Status: available

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Author: Search for this author Lee, Kiefer; Carter, Steve
Statement of Responsibility: Kiefer Lee; Steve Carter
Year: 2005
Publisher: New York ; Oxford, Oxford University Press
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Classification: Search for this systematic 2.4.2
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ISBN: 0-19-926752-9
Description: XXXI, 582 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Marketing Strategy, International Marketing, Case Studies, Fallstudien, Marketingstrategie, Internationales Marketing
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Language: englisch
Media group: Book/Buch