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Contingency Factors of Marketing-Mix Standardization

german consumer goods companies in Central and Eastern Europe
Author: Search for this author Codita, Roxana
Statement of Responsibility: Roxana Codita
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01073256 Locations: 2.4.2 COD Status: available

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Author: Search for this author Codita, Roxana
Statement of Responsibility: Roxana Codita
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-8349-2596-1
Description: XXII, 312 S. : Tab. u. graph. Darst.
Tags: Consumer Goods Marketing, Contingency Theory, Marketingmix, Ostmitteleuropa, Standardisierung, International Marketing, Konsumgütermarketing, Kontingenztheorie, Internationales Marketing
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Language: englisch
Footnote: Zugl.: München, Techn. Univ., Diss., 2010
Media group: Book/Buch