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Bewertung und Bilanzierung von Marken

Author: Search for this author Dallmayr, Christina
Statement of Responsibility: Christina Dallmayr
Year: 2012
Publisher: Aachen, Shaker
Media group: Book/Buch
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Barcode: 01083989 Locations: 2.8.9 DAL Status: available

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Author: Search for this author Dallmayr, Christina
Statement of Responsibility: Christina Dallmayr
Year: 2012
Publisher: Aachen, Shaker
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Classification: Search for this systematic 2.8.9
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ISBN: 978-3-8440-1197-5
Description: XIII, 314 S. : Tab. u. graph Darst.
Tags: Brand Equity, Heuristics, IFRS, Rechnungslegung, Brand, Brand Value, Markenbewertung, Markenwert, International Financial Reporting Standards, Markenartikel
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Footnote: Zugl.: Trier, Univ., Diss., 2012
Media group: Book/Buch