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Case studies on social marketing

a global perspective
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Statement of Responsibility: Editors M. Mercedes Galan-Ladero, Helena M. Alves
Year: [2019]
Publisher: Cham, Springer
Media group: eBook/eResource
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Content

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

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Statement of Responsibility: Editors M. Mercedes Galan-Ladero, Helena M. Alves
Year: [2019]
Publisher: Cham, Springer
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ISBN: 978-3-030-04843-3
ISBN (2nd): 978-3-030-04842-6
Description: 1 Online-Ressource (xiii, 252 Seiten), Illustrationen
Tags: Corporate Social Responsibility, Social Marketing, World, Case Study, Entrepreneurship approach, Non-Profit-Organisation, Entrepreneurship, CSR, Unternehmerische Verantwortung, Soziale Verantwortung, Welt, Fallstudien, Case Studies, NPO
Participating parties: Search for this character Galan-Ladero, M. Mercedes (editor); Alves, Helena M. (editor)
Language: eng
Media group: eBook/eResource