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Ökonomie der Werbung

Grundlagen, Wirkungsweise, Geschäftsmodelle
Author: Search for this author Nöcker, Ralf
Statement of Responsibility: Ralf Nöcker
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01090024 Locations: 2.4.10.1 NÖC Status: available

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Author: Search for this author Nöcker, Ralf
Statement of Responsibility: Ralf Nöcker
Year: 2014
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-3-8349-3400-0
ISBN (2nd): 978-3-8349-3835-0
Description: XIII, 178 S. : Abb. u. graph. Darst.
Series: Lehrbuch
Tags: Advertising, Advertising Effects, Business Model, Werbung, Business idea, Geschäftsmodell, Geschäftsidee
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Media group: Book/Buch