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Marketing

Einführung in Theorie und Praxis
Author: Search for this author Scharf, Andreas; Schubert, Bernd; Hehn, Patrick
Statement of Responsibility: Andreas Scharf ; Bernd Schubert ; Patrick Hehn
Year: 2012
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01083460 Locations: 2.4.1 SCHA Status: available

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Author: Search for this author Scharf, Andreas; Schubert, Bernd; Hehn, Patrick
Statement of Responsibility: Andreas Scharf ; Bernd Schubert ; Patrick Hehn
Year: 2012
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-7910-3215-3
Description: 5., überarb. und aktualisierte Aufl., XIV, 534 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Marketing, Marketingforschung, Marketingmix, Consumer Behavior, Käuferverhalten
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Media group: Book/Buch