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Stratégies d'internationalisation

nouveaux enjeux d'ouverture des organisations, des activités et des territoires
Author: Search for this author Lemaire, Jean-Paul
Statement of Responsibility: Jean-Paul Lemaire
Year: 2013
Publisher: Paris, Dunod
Media group: Book/Buch
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Barcode: 01088694 Locations: 2.12.2.4 LEM Status: available

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Author: Search for this author Lemaire, Jean-Paul
Statement of Responsibility: Jean-Paul Lemaire
Year: 2013
Publisher: Paris, Dunod
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Classification: Search for this systematic 2.12.2.4
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ISBN: 978-2-10-056355-5
Description: 3ème éd. entièrement refondue, X, 523 S. : Tab. u. graph. Darst.
Tags: Strategic Planning, Multinational Enterprise, Internationale Wettbewerbsstrategien, International Marketing, Strategische Planung, Multinational Enterprises, MNEs, Multinationales Unternehmen, Transnational Corporation, International Competitive Strategy, Internationales Marketing
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Language: französisch
Media group: Book/Buch