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Differentiate or Die

survival in our era of killer competition
Author: Search for this author Trout, Jack
Statement of Responsibility: Jack Trout with Steve Rivkin
Year: 2008
Publisher: Hoboken, NJ, Wiley & Sons
Media group: Book/Buch
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Barcode: 01099201 Locations: 2.4.8 TRO Status: available

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Author: Search for this author Trout, Jack
Statement of Responsibility: Jack Trout with Steve Rivkin
Year: 2008
Publisher: Hoboken, NJ, Wiley & Sons
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Classification: Search for this systematic 2.4.8
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ISBN: 978-0-470-22339-0
Description: 2nd ed., X, 262 S. : Tab. u. graph. Darst.
Tags: Product Differentiation, Product Management, Wettbewerbsstrategie, Marketing Strategy, Brand management, Innovation, USA, Produktmanagement, Produktpolitik, Marketingstrategie, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy, America, Amerika
Participating parties: Search for this character Rivkin, Steve [Mitarb.]
Language: englisch
Media group: Book/Buch