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Lohnt es sich, "gut" zu sein?

unternehmerische Sozialkampagnen als Instrument der Markenkommunikation
Author: Search for this author Elpers, Simone
Statement of Responsibility: Simone Elpers
Year: 2011
Publisher: Marburg, Tectum-Verl.
Media group: Book/Buch
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Barcode: 01074390 Locations: 2.4.10.2 ELP Status: available

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Author: Search for this author Elpers, Simone
Statement of Responsibility: Simone Elpers
Year: 2011
Publisher: Marburg, Tectum-Verl.
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Classification: Search for this systematic 2.4.10.2
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ISBN: 978-3-8288-2645-8
Description: 186 S. : graph. Darst.
Tags: Image, Kommunikationspolitik, Brand, Social Marketing, Markenartikel
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Media group: Book/Buch