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21st Century Marketing

digitalization and transformation through innovation
Author: Search for this author Kotler, Philip, 1931-; Opresnik, Marc Oliver; Takaoka, Kohzoh
Statement of Responsibility: Philip, 1931- Kotler ; Marc Oliver Opresnik ; Kohzoh Takaoka
Year: 2017
Publisher: [Lübeck], Opresnik Management Consulting
Media group: Book/Buch
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Barcode: 01119619 Locations: 2.4.1 KOT / Jacob/Reference, no loan Status: available

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Statement of Responsibility: Philip, 1931- Kotler ; Marc Oliver Opresnik ; Kohzoh Takaoka
Year: 2017
Publisher: [Lübeck], Opresnik Management Consulting
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-5499-8184-5
Description: 128 S. : Abb. u. graph. Darst.
Tags: Digital Marketing, Digitalisation, Disruption, Marketing 4.0, Transformationsprozess, Social Marketing, Corporate Social Responsibility, Innovation, Digitalisierung, Digitisation, CSR, Unternehmerische Verantwortung, Soziale Verantwortung
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Language: englisch
Media group: Book/Buch