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Dialogmarketing

Konzeption und empirische Befunde
Author: Search for this author Mann, Andreas
Statement of Responsibility: Andreas Mann
Year: 2004
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Media group: Book/Buch
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Barcode: 01030174 Locations: 2.4.1 MAN Status: available

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Author: Search for this author Mann, Andreas
Statement of Responsibility: Andreas Mann
Year: 2004
Publisher: Wiesbaden, Deutscher Univ.-Verl.
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Classification: Search for this systematic 2.4.1
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ISBN: 3-8244-8265-7
Description: XVIII, 603 S. : Tab. u. graph. Darst.
Tags: Dialogmarketing, Direktmarketing, Kundenorientierung, Relationship Marketing, Strategische Unternehmensführung, Strategic Leadership
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Footnote: Zugl.: Kassel, Univ., Habil.-Schr., 2004
Media group: Book/Buch