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Cutting-Edge Marketing Analytics

real world cases and data sets for hands on learning
Author: Search for this author Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
Statement of Responsibility: Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox
Year: 2015
Publisher: Upper Saddle River, NJ, Pearson Education
Media group: Book/Buch
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Barcode: 01123081 Locations: 2.4.5 VEN Status: available

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Author: Search for this author Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
Statement of Responsibility: Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox
Year: 2015
Publisher: Upper Saddle River, NJ, Pearson Education
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Classification: Search for this systematic 2.4.5
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ISBN: 978-0-13-355252-2
Description: XIX, 300 S. : Abb., Tab. u. graph. Darst.
Tags: Data Analysis, Market Research, Marketing, Return on Investment, Case Study, Datenanalyse, Marktforschung, ROI, Anlagenrentabilität, Kapitalrentabilität, Case Studies, Fallstudien
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Language: englisch
Media group: Book/Buch