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Business Relationship Management and Marketing

mastering business markets
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Year: 2015
Publisher: Berlin [u.a.], Springer
Media group: eBook/eResource
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Year: 2015
Publisher: Berlin [u.a.], Springer
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ISBN: 978-3-662-43856-5
ISBN (2nd): 978-3-662-43855-8
ISSN: 2192-4341
Description: VIII, 338 S. : Tab. u. graph. Darst.
Tags: Investitionsgütermarketing, Relationship Marketing, Service Management, Dienstleistungsmanagement
Participating parties: Search for this character Kleinaltenkamp, Michael, 1955-; Plinke, Wulff, 1942-; Geiger, Ingmar, 1978-
Language: englisch
Original title: Geschäftsbeziehungsmanagement <engl.>
Media group: eBook/eResource