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Cas en marketing

[12 cas réels d'entreprises ; cas pédagogiques et corrigés]
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Statement of Responsibility: sous la direction de Sylvie Hertrich ; Ulrike Mayrhofer
Year: 2008
Publisher: Cormelles-le-Royal, Éditions EMS - management & société
Media group: Book/Buch
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Barcode: 01072884 Locations: 2.4.1 CAS Status: available

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Statement of Responsibility: sous la direction de Sylvie Hertrich ; Ulrike Mayrhofer
Year: 2008
Publisher: Cormelles-le-Royal, Éditions EMS - management & société
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Classification: Search for this systematic 2.4.1
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ISBN: 978-2-84769-093-4
Description: 220 S. : Tab. u. graph. Darst.
Tags: Case Study, Marketing, Case Studies, Fallstudien
Participating parties: Search for this character Hertrich, Sylvie; Mayrhofer, Ulrike
Language: französisch
Media group: Book/Buch