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The ultimate guide to Category Management

a shopper-centric method of cooperation between retailer and supplier
Author: Search for this author Van Leur, Evelyn; Grievink, Jan-Willem
Statement of Responsibility: Evelyn van Leur ; Jan-Willem Grievink
Year: 2017
Publisher: [Amersfoort], Category & Trade Company
Media group: Book/Buch
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Barcode: 01114799 Locations: 2.4.8 VAN Status: available

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Author: Search for this author Van Leur, Evelyn; Grievink, Jan-Willem
Statement of Responsibility: Evelyn van Leur ; Jan-Willem Grievink
Year: 2017
Publisher: [Amersfoort], Category & Trade Company
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Classification: Search for this systematic 2.4.8
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ISBN: 978-90-822324-1-7
Description: 219 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Category Management, Consumer Behaviour, Product Management, Retail, Brand, Case Studies, Consumer Behavior, Einzelhandel, Fallstudien, Handelsmanagement, Käuferverhalten, Produktmanagement, Produktpolitik, Warengruppenmanagement, Markenartikel
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Language: englisch
Media group: Book/Buch