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Interkulturelles Marketing

Author: Search for this author Müller, Stefan, 1948-; Gelbrich, Katja, 1971-
Statement of Responsibility: Stefan, 1948- Müller ; Katja, 1971- Gelbrich
Year: 2015
Publisher: München, Vahlen [u.a.]
Media group: Book/Buch
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Barcode: 01100976 Locations: 2.4.2 MÜL Status: leaving

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Author: Search for this author Müller, Stefan, 1948-; Gelbrich, Katja, 1971-
Statement of Responsibility: Stefan, 1948- Müller ; Katja, 1971- Gelbrich
Year: 2015
Publisher: München, Vahlen [u.a.]
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-8006-3735-5
Description: 2., vollst. überarb. Aufl., XXV, 781 S. : Tab. u. graph. Darst.
Tags: Marketingmix, Cross-Cultural Management, International Marketing, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Media group: Book/Buch