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Organisation des Global-Account-Management im Industriegütersektor

Author: Search for this author Lockau, Ina (author)
Statement of Responsibility: von Ina Lockau
Year: 2000
Publisher: Berlin, Erich Schmidt
Media group: Book/Buch
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Barcode: 01013139 Locations: 2.4.1.2 LOC Status: leaving

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Author: Search for this author Lockau, Ina (author)
Statement of Responsibility: von Ina Lockau
Year: 2000
Publisher: Berlin, Erich Schmidt
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Classification: Search for this systematic 2.4.1.2
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ISBN: 3-503-05948-2
Description: XXVI, 389 S. : Tab. u. graph. Darst.
Tags: Globalization, Investitionsgütermarketing, Kundenorientierung, Marketingorganisation, Procurement, Multinational Enterprise, Beschaffung, Globalisierung, MNEs, Multinationales Unternehmen, Transnational Corporation, Multinational Enterprises
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Footnote: Zugl.: Duisburg, Univ., Diss., 2000
Media group: Book/Buch