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Consumer-Brand Relationships

theory and practice
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Statement of Responsibility: ed. by Susan Fournier, Michael Breazeale and Marc Fetscherin
Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01082753 Locations: 2.4.1 CON Status: available

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Statement of Responsibility: ed. by Susan Fournier, Michael Breazeale and Marc Fetscherin
Year: 2012
Publisher: Abingdon [u.a.], Routledge
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-415-78303-3
ISBN (2nd): 978-0-203-12879-4
Description: XXVI, 424 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Relationship Marketing, Brand, Consumer Behavior, Käuferverhalten, Markenartikel
Participating parties: Search for this character Fournier, Susan [Hrsg.]
Language: englisch
Media group: Book/Buch