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Culture and Positioning as Determinants of Strategy

personality and the business organization
Author: Search for this author Ellson, Tony
Statement of Responsibility: Tony Ellson
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01029062 Locations: 2.4.1 ELL Status: available

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Author: Search for this author Ellson, Tony
Statement of Responsibility: Tony Ellson
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
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Classification: Search for this systematic 2.4.1
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ISBN: 1-4039-1751-5
Description: XIV, 270 S. : graph. Darst.
Tags: Case Study, Corporate Culture, Kommunikationspolitik, Kundenorientierung, Marketing Strategy, Case Studies, Fallstudien, Unternehmenskultur, Marketingstrategie
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Media group: Book/Buch