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Fostering Sustainable Behavior

an introduction to community-based social marketing
Author: Search for this author McKenzie-Mohr, Doug
Statement of Responsibility: Doug McKenzie-Mohr
Year: 2011
Publisher: Gabriola Island, New Society Publishers
Media group: Book/Buch
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Barcode: 01122855 Locations: 2.12.5 MCK / Wilken/Reference, no loan Status: reference collection

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Author: Search for this author McKenzie-Mohr, Doug
Statement of Responsibility: Doug McKenzie-Mohr
Year: 2011
Publisher: Gabriola Island, New Society Publishers
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Classification: Search for this systematic 2.12.5
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ISBN: 978-0-86571-642-1
Description: 3rd ed., XI, 171 S. : Abb., Tab. u. graph. Darst.
Tags: Sustainability, Social Marketing, Behavioral Economics, Sustainable Development, Nachhaltigkeit, Verhaltensökonomik, Wirtschaftliches Verhalten, SDGs, Sustainable Development Goals, Nachhaltige Entwicklung
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Language: englisch
Media group: Book/Buch