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Handbook on cross-cultural marketing

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Statement of Responsibility: edited by Glen H. Brodowsky, Camille P. Schuster
Year: [2020]
Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing
Media group: eBook/eResource
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Barcode: Locations: 1 user licence Status: Online

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This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

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Statement of Responsibility: edited by Glen H. Brodowsky, Camille P. Schuster
Year: [2020]
Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing
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ISBN: 978-1-78897-854-5
ISBN (2nd): 978-1-78897-853-8
Description: 1 Online-Ressource (xv, 284 Seiten), Illustrationen
Tags: Export Marketing, International Business Enterprises, Globalization, International Marketing, Exportmarketing, Internationale Wirtschaftsunternehmen, Globalisierung, Internationales Marketing
Participating parties: Search for this character Brodowsky, Glen H. (editor); Schuster, Camille P., 1950- (editor)
Language: eng
Media group: eBook/eResource