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Virales Marketing im Web 2.0

innovative Ansätze einer interaktiven Kommunikation mit dem Konsumenten
Author: Search for this author Renker, Laura-Christiane
Statement of Responsibility: Laura-Christiane Renker
Year: 2008
Publisher: München, IFME®, Institut für Mittelstands-Erfolg
Series: IFME®-Edition
Media group: Book/Buch
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Barcode: 01059267 Locations: 2.4.10 REN Status: available

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Author: Search for this author Renker, Laura-Christiane
Statement of Responsibility: Laura-Christiane Renker
Year: 2008
Publisher: München, IFME®, Institut für Mittelstands-Erfolg
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-929744-38-5
Description: 117 S. : Abb. u. graph. Darst.
Series: IFME®-Edition
Tags: Kommunikationspolitik, Social Web, Viral Marketing
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Footnote: Zugl.: Bamberg, Univ., Diplomarbeit, 2008
Media group: Book/Buch