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Marketing-Management

Märkte, Marktforschung und Marktbearbeitung
Author: Search for this author Sander, Matthias, 1964-
Statement of Responsibility: Matthias, 1964- Sander
Year: 2011
Publisher: Konstanz, UVK-Verl.-Ges.
Series: UTB; 8251
Media group: Book/Buch
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Barcode: 01074871 Locations: 2.4.1 SAN Status: available

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Author: Search for this author Sander, Matthias, 1964-
Statement of Responsibility: Matthias, 1964- Sander
Year: 2011
Publisher: Konstanz, UVK-Verl.-Ges.
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8252-8251-6
Description: 2., komplett überarb. Aufl., XXI, 966 S. : Tab. u. graph. Darst.
Series: UTB; 8251
Tags: Marketing management, Marketing mix, Marktorientierte Unternehmensführung
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Media group: Book/Buch