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The Seven Principles of WOM and Buzz Marketing

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Author: Search for this author Mourdoukoutas, Panos; Siomkos, George J.
Statement of Responsibility: Panos Mourdoukoutas ; George J. Siomkos
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
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Barcode: 01109993 Locations: 2.4.4 MOU Status: available

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Author: Search for this author Mourdoukoutas, Panos; Siomkos, George J.
Statement of Responsibility: Panos Mourdoukoutas ; George J. Siomkos
Year: 2010
Publisher: Berlin [u.a.], Springer Gabler
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-642-42517-2
ISBN (2nd): 978-3-642-02109-1
Description: XII, 104 S. : Tab. u. graph. Darst.
Tags: Buzz Marketing, Case Study, Consumer Behaviour, Word of Mouth, Viral Marketing, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten
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Language: englisch
Media group: Book/Buch