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Global Marketing

contemporary theory, practice, and cases
Author: Search for this author Alon, Ilan; Jaffe, Eugene D.
Statement of Responsibility: Ilan Alon ; Eugene Jaffe. With Donata Vianelli
Year: 2013
Publisher: New York, McGraw-Hill Irwin
Media group: Book/Buch
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Barcode: 01083569 Locations: 2.4.2 ALO Status: available

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Author: Search for this author Alon, Ilan; Jaffe, Eugene D.
Statement of Responsibility: Ilan Alon ; Eugene Jaffe. With Donata Vianelli
Year: 2013
Publisher: New York, McGraw-Hill Irwin
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Classification: Search for this systematic 2.4.2
Search for this subject type
ISBN: 978-0-07-131820-4
ISBN (2nd): 978-0-07-802927-1
Description: XXI, 602 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, International Marketing, Case Studies, Fallstudien, Internationales Marketing
Participating parties: Search for this character Vianelli, Donata [Mitarb.]
Language: englisch
Media group: Book/Buch