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Quantitative Marketing and Marketing Management

marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01084115 Locations: 2.4.1 QUA Status: available

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Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-3060-6
ISBN (2nd): 978-3-8349-3722-3
Description: 630 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Marketingforschung, Marketing management, Brand, Consumer Behavior, Käuferverhalten, Marketing mix, Marktorientierte Unternehmensführung, Markenartikel
Participating parties: Search for this character Diamantopoulos, Adamantios, 1958-; Wagner, Udo: Festschrift
Language: englisch
Media group: Book/Buch