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Consumer-Brand Relationships

Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Author: Search for this author Heinrich, Daniel
Statement of Responsibility: Daniel Heinrich
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01083668 Locations: 2.4.8 HEI Status: available

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Author: Search for this author Heinrich, Daniel
Statement of Responsibility: Daniel Heinrich
Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-8349-3897-8
Description: XVIII, 224 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Kundenbindung, Relationship Marketing, Brand, Consumer Behavior, Käuferverhalten, Markenartikel
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Footnote: Zugl.: Mannheim, Univ. Diss., 2011
Media group: Book/Buch