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How to Write a Marketing Plan

define your strategy, plan effectively and reach your marketing goals
Author: Search for this author Westwood, John
Statement of Responsibility: John Westwood
Year: 2019
Publisher: London [u.a.], Kogan Page
Media group: eBook/eResource
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Author: Search for this author Westwood, John
Statement of Responsibility: John Westwood
Year: 2019
Publisher: London [u.a.], Kogan Page
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ISBN: 978-0-7494-8616-7
ISBN (2nd): 978-0-7494-9883-2
Description: 6th ed., IX, 177 S. : Tab. u. graph. Darst.
Tags: Advertising, Advertising Planning, Success Factor, Marketing management, Advertising Strategy, Erfolgsfaktor, Werbeplanung, Werbestrategie, Werbung, Marktorientierte Unternehmensführung, Marketing mix
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Language: englisch
Media group: eBook/eResource