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Experiential Marketing

how to get customers to sense, feel, think, act, and relate to your company and brands
Author: Search for this author Schmitt, Bernd Herbert
Statement of Responsibility: Bernd H. Schmitt
Year: 1999
Publisher: New York, Free Press
Media group: Book/Buch
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Barcode: 01065749 Locations: 2.4.1 SCHM Status: available

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Author: Search for this author Schmitt, Bernd Herbert
Statement of Responsibility: Bernd H. Schmitt
Year: 1999
Publisher: New York, Free Press
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Classification: Search for this systematic 2.4.1
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ISBN: 0-684-85423-6
ISBN (2nd): 0-684-85423-6
Description: XIX, 280 S. : Abb. u. graph. Darst.
Tags: Erlebnismarketing, Kundenbindung, Relationship Marketing, Brand, Markenartikel
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Language: englisch
Media group: Book/Buch