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Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung
Author: Search for this author Homburg, Christian, 1962-
Statement of Responsibility: Christian, 1962- Homburg
Year: 2017
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01108460 Locations: 2.4.1 HOM Status: available

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Author: Search for this author Homburg, Christian, 1962-
Statement of Responsibility: Christian, 1962- Homburg
Year: 2017
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-658-13655-0
ISBN (2nd): 978-3-658-13656-7
Description: 6., überarb. und erw. Aufl., XXV, 1368 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Marketing management, Marketing mix, Marktorientierte Unternehmensführung
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Media group: Book/Buch