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The Silver Market Phenomenon

marketing and innovation in the aging society
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Statement of Responsibility: Florian Kohlbacher ; Cornelius Herstatt (Eds)
Year: 2011
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01075588 Locations: 2.4.1 SIL Status: available

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Statement of Responsibility: Florian Kohlbacher ; Cornelius Herstatt (Eds)
Year: 2011
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-642-14337-3
ISBN (2nd): 978-3-642-14338-0
Description: 2nd ed., XXXIV, 463 S. : Abb. u. graph. Darst.
Tags: Demographic Development, Senioren-Marketing, New Product Development, Innovation Management, Bevölkerungsentwicklung, Produktentwicklung, Innovationsmanagement, Innovationsstrategie
Participating parties: Search for this character Kohlbacher, Florian [Hrsg.]
Language: englisch
Media group: Book/Buch