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Mini Cases in Marketing

Author: Search for this author Massingham, Lester; Lancaster, Geoffrey A.
Statement of Responsibility: Lester Massingham and Geoff Lancaster
Year: 1991
Publisher: Oxford, Butterworth-Heinemann
Media group: Book/Buch
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Barcode: 01086102 Locations: 2.4.1 MAS Status: leaving

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Author: Search for this author Massingham, Lester; Lancaster, Geoffrey A.
Statement of Responsibility: Lester Massingham and Geoff Lancaster
Year: 1991
Publisher: Oxford, Butterworth-Heinemann
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Classification: Search for this systematic 2.4.1
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ISBN: 0-7506-0171-X
Description: Repr., VI, 168 S. : graph. Darst.
Tags: Fallstudienmethode, Marketing
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Language: englisch
Media group: Book/Buch