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Methoden der Marketing-Forschung

Grundlagen und Praxisbeispiele
Author: Search for this author Raab, Gerhard ; Unger, Alexander ; Unger, Fritz
Statement of Responsibility: Gerhard Raab ; Alexander Unger ; Fritz Unger
Year: 2004
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01037463 Locations: 2.4.5 RAA Status: available

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Author: Search for this author Raab, Gerhard ; Unger, Alexander ; Unger, Fritz
Statement of Responsibility: Gerhard Raab ; Alexander Unger ; Fritz Unger
Year: 2004
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.5
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ISBN: 3-409-12074-2
Description: IX, 477 S. : Tab. u. graph. Darst.
Tags: Interkulturelle Forschung, Market Research, Marketingforschung, Social Research, Empirische Sozialforschung, Marktforschung, Sozialforschung
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Media group: Book/Buch