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Von der Offline- zur Online-Kommunikation

Strategien medialer Wissensvermittlung ; [mit CD-ROM]
Author: Search for this author Platt, Stephan
Statement of Responsibility: Stephan Platt
Year: 2005
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Media group: Book/Buch
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Barcode: 01045499 Locations: 2.4.10 PLA Status: available

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Author: Search for this author Platt, Stephan
Statement of Responsibility: Stephan Platt
Year: 2005
Publisher: Wiesbaden, Deutscher Univ.-Verl.
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Classification: Search for this systematic 2.4.10
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ISBN: 3-8244-0821-X
Description: 286 S. : Abb. + CD-ROM
Tags: Automotive Industry, Case Study, Kommunikationspolitik, Online Marketing, Automobilindustrie, Case Studies, Fallstudien, Kfz-Industrie, Internet-Marketing
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Footnote: Zugl.: Berlin, Univ. der Künste, Diss., 2004
Media group: Book/Buch