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Social Commerce

Marketing, Technology and Management
Author: Search for this author Turban, Efraim, 1930-; Strauss, Judy; Lai, Linda
Statement of Responsibility: Efraim, 1930- Turban ; Judy Strauss ; Linda Lai
Year: 2016
Publisher: Cham [u.a.], Springer
Media group: Book/Buch
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Barcode: 01118216 Locations: 2.4.1.4 TUR Status: available

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Starbucks, Pinterest, Netflix, Johnson&Johnson, Häagen-Dazs, Groupon, Sony, Justin Bieber, Domino's,

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Author: Search for this author Turban, Efraim, 1930-; Strauss, Judy; Lai, Linda
Statement of Responsibility: Efraim, 1930- Turban ; Judy Strauss ; Linda Lai
Year: 2016
Publisher: Cham [u.a.], Springer
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Classification: Search for this systematic 2.4.1.4
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ISBN: 978-3-319-36670-8
ISBN (2nd): 978-3-319-17028-2
Description: XXI, 320 S. : Tab. u. graph. Darst.
Tags: Online Marketing, Social Network, Social Commerce, Electronic Commerce, Electronic Marketing, Social Marketing, Social Media, Customer Integration, Consumer Behaviour, Kommunikationspolitik, Starbucks, Netflix, Case Study, Social Web, E-Commerce, Online-Handel, E-Marketing, Kundenintegration, Käuferverhalten, Consumer Behavior, Case Studies, Fallstudien, Internet-Marketing
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Language: englisch
Media group: Book/Buch