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Smart Pricing

how Google, Priceline, and leading businesses use pricing innovation for profitability
Author: Search for this author Raju, Jagmohan; Zhang, Z. John
Statement of Responsibility: Jagmohan Raju ; Z. John Zhang
Year: 2010
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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Barcode: 01090307 Locations: 2.4.9 RAJ / Sales Master/Reference, no loan Status: reference collection

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Author: Search for this author Raju, Jagmohan; Zhang, Z. John
Statement of Responsibility: Jagmohan Raju ; Z. John Zhang
Year: 2010
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
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Classification: Search for this systematic 2.4.9
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ISBN: 978-0-13-149418-3
ISBN (2nd): 0-13-149418-X
Description: XII, 212 S. : graph. Darst.
Tags: Pricing, Innovation, Google, Preispolitik, Preismanagement, Preisstrategie
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Language: englisch
Media group: Book/Buch