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Advances in Global Marketing

a research anthology
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Statement of Responsibility: Leonidas C. Leonidou ... (eds)
Year: 2018
Publisher: Cham, Springer
Media group: Book/Buch
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Barcode: 01114355 Locations: 2.4.2 ADV Status: available

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Statement of Responsibility: Leonidas C. Leonidou ... (eds)
Year: 2018
Publisher: Cham, Springer
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-319-61384-0
ISBN (2nd): 978-3-319-61385-7
Description: XIX, 517 S. : Tab. u. graph. Darst.
Tags: Customer Behavior, Innovation, International Marketing, Customer Behaviour, Kundenverhalten, Internationales Marketing
Participating parties: Search for this character Leonidou, Leonidas C. [Hrsg.]
Language: englisch
Media group: Book/Buch