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Blue Ocean Strategy

how to create uncontested market space and make the competition irrelevant
Author: Search for this author Kim, W. Chan; Mauborgne, Renée
Statement of Responsibility: W. Chan Kim ; Renée Mauborgne
Year: 2015
Publisher: Boston, Mass., Harvard Business Review Press
Media group: Book/Buch
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Barcode: 01099867 Locations: 2.12.2.1 KIM Status: available

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Author: Search for this author Kim, W. Chan; Mauborgne, Renée
Statement of Responsibility: W. Chan Kim ; Renée Mauborgne
Year: 2015
Publisher: Boston, Mass., Harvard Business Review Press
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Classification: Search for this systematic 2.12.2.1
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ISBN: 978-1-62527-449-6
Description: Expanded ed., XXVIII, 287 S. : Tab. u. graph. Darst.
Tags: Blue Ocean, Wettbewerbsstrategie, Business Model, Business idea, Geschäftsmodell, Geschäftsidee
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Language: englisch
Media group: Book/Buch