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Marketing des nouveaux produits

de la création au lancement
Author: Search for this author LeNagard-Assayag, Emmanuelle; Manceau, Delphine
Statement of Responsibility: Emmanuelle le Nagard-Assayag ; Delphine Manceau
Year: 2005
Publisher: Paris, Dunod
Media group: Book/Buch
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Barcode: 01047011 Locations: 2.4.8 LEN Status: borrowed

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Author: Search for this author LeNagard-Assayag, Emmanuelle; Manceau, Delphine
Statement of Responsibility: Emmanuelle le Nagard-Assayag ; Delphine Manceau
Year: 2005
Publisher: Paris, Dunod
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Classification: Search for this systematic 2.4.8
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ISBN: 2-10-008121-7
Description: XVII, 337 S. : Tab. u. graph. Darst.
Tags: Market Research, New Product Development, Innovation Management, Marktforschung, Produktentwicklung, Innovationsmanagement, Innovationsstrategie
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Media group: Book/Buch